[membership level="2,3"] An upcoming Hip Hop launch will be "<strong>Lit</strong>", a new owner plans to name their station after themself, plus upcoming changes in Olean and Texarkana. <hr /> <img src="https://radioinsight.com/wp-content/uploads/2021/12/lit971-200x200.png" alt="Lit 97.1 WTLT Knoxville" width="200" height="200" class="alignright size-thumbnail wp-image-216737" />Hip Hop "<a href="http://www.lit971.com/home/">Lit 97.1</a>" will shortly launch on Loud Media's 1120 WTLT (formerly WJMP) Maryville and Oak Ridge FM's 97.1 W246DH Knoxville TN. Currently operated by Loud Media as Classic Hip Hop "<a href="https://www.jump971.com">Jump 97.1</a>", the site at <a href="http://Lit971.com">Lit971.com</a> describes the upcoming brand as "Knoxville's Totally Lit Station For Hip Hop and R&B". <hr /> Precious Mayes’ SHEMogul Media LLC is preparing to launch a new brand on her <a href="https://radioinsight.com/headlines/206936/station-sales-week-of-4-9/">recently acquired</a> 95.7 KVPM Arvin/Bakersfield CA. Mayes didn't apparently need to look further than a mirror for the new brand as <a href="http://Precious957.com">Precious957.com</a> and <a href="http://Precious957FM.com">Precious957FM.com</a> were registered for the station. <hr /> Townsquare Media Gospel <a href="https://kosy790am.com">790 KOSY</a> Texarkana AR launched its translator 107.5 K298DB and shifted to Christmas music last month. The company has registered the following domains for potential new brands after Christmas: <a href="http://1075ElPatron.com">1075ElPatron.com</a>, <a href="http://ElPatron1075.com">ElPatron1075.com</a>, <a href="http://GoodtimeOldies1075.com">GoodtimeOldies1075.com</a> and <a href="http://Sunny1075.com">Sunny1075.com</a>. <hr /> After <a href="https://radioinsight.com/headlines/215593/olean-gets-a-classic-rock-goat/">launching</a> Classic Rock "<a href="https://goatrockradio.com">The Goat</a>" 98.3 WQRS Salamanca and 1360 WOEN/96.3 W242CT Olean NY last month, Seven Mountains Media is preparing a relaunch of Hot AC "<a href="https://mixolean.com">Mix 101.5</a>" WMXO Olean. WMXO has changed its Facebook URL to <a href="https://www.facebook.com/ListenToPopRadio">@ListenToPopRadio</a> to match a domain registration made by the company in August. Seven Mountains utilizes the "<strong>Pop</strong>" branding in <a href="https://popradiopa.com">Dubois PA</a> and <a href="https://popradioky.com">Frankfort KY</a>. [/membership]