96.5 The Mountain Chattanooga Relaunches
Bahakel Communications CHR “96.5 The Mountain” WDOD-FM Chattanooga, TN has been teasing a version 2.0 upgrade will take place at 12pm today. At that time the station will drop the Mountain moniker and rebrand as “Hits 96“. Listen to the relaunch at FormatChange.com.
WDOD retained its longtime Mountain name through its previous switch from AAA to CHR in 2008. It received direct format competition from Clear Channel’s “103.7 Kiss-FM” WKXJ in 2009.