96.5 The Mountain Chattanooga Relaunches

Hits 96 96.5 The Mountain WDOD Chattanooga Hits96 Hitz

Bahakel Communications CHR “96.5 The Mountain” WDOD-FM Chattanooga, TN has been teasing a version 2.0 upgrade will take place at 12pm today. At that time the station will drop the Mountain moniker and rebrand as “Hits 96“. Listen to the relaunch at FormatChange.com.

WDOD retained its longtime Mountain name through its previous switch from AAA to CHR in 2008. It received direct format competition from Clear Channel’s “103.7 Kiss-FM” WKXJ in 2009.

Bahakel also owns AC “Sunny 92.3” WDEF-FM, “Fox Sports Chattanooga” 1310 WDOD and 1370 WDEF, and recently acquired Classic Country “Q97.3” WUUQ in Chattanooga.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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