Urban Returns To Pittsburgh
Update 5/22: 660 WPYT and 100.1 W261AX debuted their new Urban format under the aforementioned “WAMO 100” name on Saturday, May 21. The station is imaging itself as “Pittsburgh’s Home For Hip-Hop And R&B”. Additional sweepers are taking potshots at Clear Channel CHR “96.1 Kiss-FM” WKST for its use of syndicated programming and being the teen girl station. Martz registered 961KissSucks.com last week.
Update 5/15: 100.1 has begun testing its new signal in preparation of its official launch when it will be paired with 660 WPYT as “WAMO 100“. It’s currently rebroadcasting 90.5 WDUQ. The Pittsburgh Post-Gazette reports the new format should be on the air in early June.
Original Report 2/20: It’s been hinted at since Martz Communications purchased 660 WPYT from Langer Broadcasting in December for $290,000, but now we have our first confirmation that the format will be returning to Pittsburgh for the first time since Sheridan Broadcasting’s cluster was sold to St. Josephs Missions in 2009.
Martz Communications has placed job postings for an Urban/Urban AC Program Director for its soon to launch Pittsburgh station. The new station will not only be heard on the 1.4KW daytimer, but also on 100.1 W261AX. That translator has recently been granted a Construction Permit to upgrade to 99 watts at 564 feet from the WDVE/WXDX tower.