The Coast Is Coming To Sarasota
Update 12/26: As we’ve expected for the past two months, WLTQ has flipped to AC as “92.1 The Coast“.
Original Report 10/27: As November 1 approaches, we’re going to begin to see flips to Christmas Music begin in earnest.
One of the first places we’ll see the format appear as a bridge to a format change is in Sarasota, FL. Clear Channel registered Santa921.com and is currently in the midst of building a new site for what is now Hot AC “92.1 My-FM” WLTQ.
The registration was made at the same time as a few other domains that indicate the demise of current Hot AC format after the holidays in favor of a Mainstream AC approach. The Santa921.com registration was made along with ones for 921CoastFM.com, 921TheCoast.com, and Coast921.com.