Update 12/26: As we’ve expected for the past two months, WLTQ has flipped to AC as “92.1 The Coast“.
Original Report 10/27: As November 1 approaches, we’re going to begin to see flips to Christmas Music begin in earnest.
One of the first places we’ll see the format appear as a bridge to a format change is in Sarasota, FL. Clear Channel registered Santa921.com and is currently in the midst of building a new site for what is now Hot AC “92.1 My-FM” WLTQ.
The registration was made at the same time as a few other domains that indicate the demise of current Hot AC format after the holidays in favor of a Mainstream AC approach. The Santa921.com registration was made along with ones for 921CoastFM.com, 921TheCoast.com, and Coast921.com.
Joseph
The website is up, and on the “browser” (where you sometimes see the name of the website, just above the address bar), you can see “WLTQ-IP”.
So it is coming.
Probably next Tuesday (November 1st).