I101 Driving Through Chicago?
As Merlin Media’s “FM News 101.1” WIQI Chicago reaches its first birthday, it’s looking more and more likely that there won’t be a second in its current iteration.
In recent weeks the station has added what it calls “Expanded News Coverage” in middays and late-nights, which is just a way to position a talk show into the All-News imaging its trying to retain. Additionally, former Chicago mainstays Mancow and the team of Dan Jiggets and Mike North have auditioned for slots.
The “FM News” branding may be next on the way out. A trio of domains, I101Chicago.com, I101FM.com, and I101Radio.com were registered on Thursday to a Steve Gable. Gable, most recently served as Chief Technology Officer at Tribune Company and before that as VP/Technology at Clear Channel, both under Merlin Media’s Randy Michaels.
A rebranding of WIQI will likely position the station as a younger version of Tribune’s 720 WGN, a move that Michaels attempted to do with WGN itself during his reign at Tribune.