Update 4/17: Emmis flipped Variety Hits “92.7 Bob-FM” to Hot AC “B92.7” this morning.
The move places the station directly between Midwest’s combo of AC 98.5 WBOW and CHR “100.7 Mix-FM” WMGI
Update 8:30pm: B927FM.com has gone live with a splash page promoting the station as “Beats 92.7 Hip Hop and R&B“.
Original Report 4/10 3:45pm: On the heels of Midwest Communications launching AC 98.5 WBOW, another move appears imminent in the Terre Haute market.
Emmis has registered B927FM.com for what is currently Variety Hits “92.7 Bob-FM” WFNB Brazil. WFNB ranked sixth in the Terre Haute market with a 3.8 share in the Fall. Will Emmis attempt to position 92.7 between WBOW and Midwest CHR “100.7 Mix-FM” WMGI or go all out against one of them?
