Update 5/22: WNOW-FM relaunched as “92.3 Amp Radio” at 2pm today.
After a brief two hour stunt giving away $1,000 every nine minutes, Amp Radio debuted with a brief launch package leading into “New York’s New Hit Music”. The revamped CHR format is focusing on new music to differentiate it from Clear Channel’s “Z100“. Amp will also be running commercial-free on weekends from 5pm Friday until 12am Monday through Labor Day Weekend.
The first hour of the new 92.3 Amp Radio consisted of:
Calvin Harris – Summer
Iggy Azalea & Charli XCX – Fancy
Lucenzo & Don Omar – Danza Kuduro
Tiësto & Matthew Koma – Wasted
DJ Snake & Lil Jon – Turn Down For What
Alice Deejay – Better Off Alone
Disclosure – Latch
Iggy Azalea & Ariana Grande – Problem
Bastille – Pompeii
Zedd & Hayley Williams – Stay The Night
The Notorious B.I.G. – Hypnotize
Katy Perry – Dark Horse
Martin Garrix & Hardwell – Animals
Magic! – Rude
Jason Derülo & 2 Chainz – Talk Dirty
CBS RADIO’s hit music station 92.3 FM in New York will launch a new brand and programming focus that will result in the station playing more songs than ever before. Premiering on Thursday, May 22 at 2:00PM, New York’s New 92.3 AMP RADIO will be a destination for listeners to discover the best new music with a distinct local appeal and presentation. AMP RADIO can be heard on-air, online at www.923ampradiony.com or by downloading the Radio.com app for a variety of mobile and tablet devices.
Among the artists to be featured on 92.3 AMP RADIO include the acclaimed Pharrell Williams, Ariana Grande, and Calvin Harris, and breakout artists Iggy Azalea, Jhene Aiko and Tiesto, to name a few. The station will initially be presented with limited commercial interruption.
“We are excited to introduce a dynamic radio station with an aggressive approach to highlighting today’s hottest names in music while also exposing audiences to those artists just emerging on the scene,” said Rick Thomas, Program Director of the station. “As the number of music platforms continues to grow, study after study shows that consumers still look to radio as their leading source for hearing new music. AMP RADIO will be that perfect combination of songs from established and up and coming voices that mirrors the tastes of its local listeners.”
Update 5/21: As we approach the Memorial Day Weekend, CBS has begun to act upon the expected flip/relaunch of WNOW-FM.
In the first major act since Rick Thomas joined the station as Program Director at the beginning of this month the majority of the 92.3 Now airstaff has exited. Afternoon host Zann confirmed her departure with a farewell video on Facebook, while late night host Eutopia said goodbye on Instagram. SiriusXM host Anthony Cumia (Of Opie & Anthony), who has been feuding with WNOW’s morning host Ty Bentli over a stolen bit tweeted that Bentli is out.
Update 12:30am: We can confirm that Bentli, co-host Rosie Noesi and a few producers are also out. Remaining with the station are middayer Niko and night host DJ Toro.
WNOW is promoting the start of a $1000 giveaway to start on Thursday at 12pm. Is the relaunch of the station going to be tied into that?
Original Report 4/23: A revamp appears on its way to CBS CHR “92.3 Now” WNOW-FM New York.
Over the past few weeks we’ve monitored a few domains leading to the likelihood of CBS bringing its “Amp Radio” brand to New York. Anonymous registrations of 923AmpRadio.com and 923Amp.com were made within the past 30 days, and were joined by 923AmpRadioNY.com, 923AmpRadioNYC.com, AmpRadioNY.com, and AmpRadioNYC.com yesterday. The latter four were registered by MarkMonitor, a brand protection company that includes CBS Radio among its clients and has been the source of many domains that are later transferred into CBS’ portfolio upon launch.
“92.3 Now” launched in March 2009 just a few weeks after CBS debuted the Amp brand in Los Angeles. While KAMP has become a top performer in Los Angeles (currently 6th overall with 4.1 share), WNOW-FM has seen a revolving door of programmers and personalities. Now currently stands in 18th place overall in the New York market with a 2.0 share in the March 2014 Nielsen Audio ratings.
Instant Insight: The Amp Radio brand is trademarked by CBS and has expanded to Boston, Detroit, and Orlando, while the Now brand is too generic to claim and used by multiple companies. As the radio industry begins to nationalize its sales efforts on a more regular basis being able to describe to success of the Amp brand in other markets to media buyers based in New York explains why CBS keeps the CHR brand alive in market #1 as well as the rationale towards relaunching the station. Bringing the Amp Radio branding to New York would enable CBS to not only relaunch the CHR against Clear Channel’s “Z100” WHTZ but also begin to build a national marketing effort around the Amp Radio brand.