Update 7/9: “104.9 The Hawk” made its debut at 12pm today following six hours of stunting with Christmas music. The new format is launching its “Commercial Free Summer” with the normal 10,000 songs in a row.
Update 7/8: KBOB-FM will make the flip to Country “104.9 The Hawk” on Wednesday, July 9.
GM Bruce Law told the Quad Cities Business Journal that the station will begin stunting with Christmas Music at 6am on Wednesday before launching the new format in the midday.
KBOB-FM Morning hosts Dave Levora and Darren Pitra are exiting with the flip.
Original Report 7/6: A flip to Country is imminent at Townsquare Media Active Rock “Rock 104.9” KBOB-FM De Witt, IA.
Townsquare has registered 1049TheHawk.com and TheHawk1049.com with the logo on its new Facebook page branding the station as “New Country”. A flip to Country would place 104.9 in direct competition with Clear Channel’s 103.7 WLLR, which currently dominates the market with an 18.2 share in the Fall 2013 Nielsen Audio ratings, with a 10 share lead on the next closest station. KBOB-FM was eight in the market with a 4.1 share.
This would be the second flip in a couple of weeks at Townsquare Media’s Quad Cities cluster following the shift of Hot AC “Star 93.5” KQCS to Sports “ESPN 93.5” in mid-June. Townsquare has begun the process of swapping call letters in the cluster as well. 1170 KJOC Davenport is now KBOB, while 93.5 has applied to switch from KQCS to KJOC and 104.9 has applied to switch from KBOB-FM to KQCS.