Little City 92.5 Reno Flips To Rock
Update 9/9: Americom has dropped the Modern AC “Little City” format from 92.5 K223AL Reno/96.5 KLCA-HD3 just six months after demoting it from the 100kW 97.3 KOLC signal.
The move of the format appears to be short-lived as domain registrations point to a new format coming to the translator. Americom has registered 925RockOfReno.com, 925Rock.com, RockOfReno.com, and TheRockOfReno.com for K223AL. A Rock format would likely be devised to chip away at Lotus Communication’s Active Rock”Rock 104.5” KDOT, which rose to second place in the Reno market in the Spring 2014 Nielsen Audio ratings with a 6.6 share pulling it ahead of Americom’s AC “106.9 More-FM” KRNO and Classic Hits “103.7 The River” KODS.