For the fourth time in four years M&M Broadcasters launched a new format on 1590 KLRK Mexia/101.3 K267AI Moody, TX. The duo has dropped Regional Mexican “La Caliente” for a return to Variety Hits as “101.3 Party“. This brings a return to the format the station carried from February 29, 2012 until February 28, 2013 as “101.3 Bob-FM“. In saying goodbye to the old format a message translated from Spanish on La Caliente’s Facebook page states, THE COMPANY DECIDED TO PUT AN END TO “LA CALIENTE” AND IF I WANT TO CLARIFY IT, NOT FOR LACK OF TALENT, DESIRE AND DETERMINATION BY US, WHICH ARE IN THE MICROPHONE, BUT BY A DEPARTMENT OF SALES THAT FAILED TO TAKE ADVANTAGE OF THIS GREAT CONCEPT, THIS IS A BUSINESS AND IS HAS TO DO AS SUCH
In a move that went unnoticed during the holiday season, M&M Broadcasters has flipped Regional Mexican “La Caliente 106.9” KOOV Kempner/Killeen, TX to a simulcast of Texas Country “92.9 Shooter-FM” KRMX Marlin/Waco. The addition of KOOV gives Shooter coverage in the western half of the Killeen/Temple market, with 92.9 serving the Temple side of the market. The station is also heard on 107.7 KTAE Hico northwest of Waco. The Regional Mexican format debuted on KOOV at the end of February 2013. It continues to be heard on 1590 KLRK Mexia/101.1 K267AI Moody in the Waco market.
Update 3/4: In addition to 1590 KLRK and 101.3 K267AI, the “La Caliente” format is also now airing on 106.9 KOOV (was KHLE) Kempner/Killeen. 106.9 had been simulcasting Urban “104.9 The Beat” KWBT Bellmead/Waco. Original Report 2/28: Just shy of its first birthday, “101.3 Bob-FM” 1590 KLRK/101.3 K267AI Waco is no more. The M&M Broadcasters station has flipped today to Regional Mexican “La Caliente“. The move places the station in direct competition with Prophecy Media’s “La Ley 104.1” KWOW. That station ranked in a third place tie with M&M’s Rhythmic CHR “104.9 The Beat” KWBT. KLRK debuted its previous “Bob-FM” identity on February 29, 2012 as part of a cluster shuffle that saw sister ...[Read More]
Update 3/9: KRMX made the move to Country “92.9 Shooter-FM” on Thursday afternoon. Chris Austin moves from 98.3 KORA Bryan/College Station to program and host middays. Terry Hunt will host mornings on Shooter. Original Report 2/29: M&M Broadcasters has launched Variety Hits “101.3 Bob-FM” on 1590 KLRK Mexia, TX and translator 101.3 K267AI Moody/Waco. 1590 KLRK had been Classic Country before going dark due to losing its lease for its transmitter site. It has a CP to operate with 2500 watts daytime and 65 watts at night, but has also has been granted an STA to operate with 625 watts daytime. 101.3 had been rebroadcasting “1660 ESPN” KRZI. Bob fills the hole created when “106.7 Doc-FM” KDRP flipped to Country “Kix 106.7” a few ...[Read More]