Up North Radio has relaunched Classic Rock 107.1 WCKC Cadillac MI as locally programmed “107.1 The Drive“.
The station had previously been part of a regional trimulcast with 98.1 WGFN Glen Arbor/Traverse City and 97.7 WCHY Cheboygan MI as “The Bear“. When those stations were sold to Black Diamond Broadcasting in May along with the rest of Del Reynolds’ Northern Star Broadcasting’s holdings, WCKC was sold separately to Up North where it will become a sister to Hot AC 107.9 WCDY McBain/Cadillac upon closing of the sale.