WCKC Drives Into Cadillac

107.1 The Drive WCKC Cadillac The Bear 98.1 WGFM Up North RadioUp North Radio has relaunched Classic Rock 107.1 WCKC Cadillac MI as locally programmed “107.1 The Drive“.

The station had previously been part of a regional trimulcast with 98.1 WGFN Glen Arbor/Traverse City and 97.7 WCHY Cheboygan MI as “The Bear“. When those stations were sold to Black Diamond Broadcasting in May along with the rest of Del Reynolds’ Northern Star Broadcasting’s holdings, WCKC was sold separately to Up North where it will become a sister to Hot AC 107.9 WCDY McBain/Cadillac upon closing of the sale.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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