Townsquare Realigns Formats In Sioux Falls

100.1 KXRB 1140 KSOO 1000 Easy Fun KDEZ Sioux FallsTownsquare Media has revamped its Sioux Falls SD cluster as it moves two formats to new locations and eliminating one.

News/Talk 1140 KSOO Sioux Falls moves to 1000 replacing Classic Country KXRB. The move shifts KSOO to the 10kW/5kW night signal of 1140 to the 10kW day/100w night 1000 signal.

In addition to moving to 1140, KXRB also adds an FM signal as Soft AC “Easy & Fun 100.1” KDEZ Brandon SD flips to a simulcast of KXRB as KXRB-FM. Townsquare is attempting to redirect former KDEZ listeners to their Hot AC “Mix 97.3” KMXC as it competes against Midwest Communications AC 101.9 KELO-FM.

Northpine.com reports that the changes took place at 6am this morning.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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