Que Buena Returns To Houston

Que Buena 102.9 KLTN HoustonUnivision has rebranded Regional Mexican 102.9 KLTN Houston as “Qué Buena 102.9“.

The longtime “Estereo Latino” and more recently branded by just its frequency now takes on the branding most recently used by sister 93.3 KQBU-FM Port Arthur. That station dropped the Regional Mexican format to simulcast sister Spanish CHR “Latino Mix 104.9” KAMA-FM Deer Park on December 1.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. I was hoping Univision will transfer The KQBU calls over to 102.9, and The KLTN calls over to 93.3, where it all started from back in the ’90s, as it simulcasts KAMA-FM.

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