Hank Debuts In Myrtle Beach

105.5 HankFM Hank WWHA Myrtle BeachDick Broadcasting has flipped Classic Hip-Hop “G105.5” 1450 WWHK /105.5 W288DK Myrtle Beach SC to Classic Country “105.5 Hank-FM“.

The station enters a crowded Country battlefield in the market that already includes three current based stations: iHeartMedia’s top ranked “Gator 107.9” WGTR-FM, Cumulus’ “Nash-FM 106.5” WLFF, and Colonial Media + Entertainment’s “Carolina Country 93.9” WMIR. The launch took place at 3pm today following a brief stunt loop of Boyz II Men’s “End of the Road”.

W288DK had been off the air from last Fall until April due to a wind damaged tower. The company is trying to redirect the former formats listeners to sister CHR “Energy 92.1” WMYB by featuring blocks of throwbacks over the holiday weekend.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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