101.5 Lite-FM Las Vegas Flips To KDWN Simulcast
Beasley Media has flipped Soft AC “101.5 Lite-FM” K268CS Las Vegas/KCYE-HD2 to a simulcast of Conservative Talk 720 KDWN.
The move brings Conservative Talk programming to FM in Las Vegas for the first time since CBS Radio ended the simulcast of 840 KXNT and 100.5 KXNT-FM in 2015. KDWN registered a 1.1 share in the May 2018 Nielsen Audio Ratings, placing it behind KXNT’s 2.0 share. The Soft AC format of 101.5 was unlisted in the publicly available Nielsen Audio ratings.
Beasley also announced that the NFL’s Oakland Raiders, whose games have been heard on KDWN, will also be heard this upcoming year on Country “102.7 The Coyote” KCYE as the franchise prepares for its upcoming move to Las Vegas.
Beasley Media Group, Inc., a subsidiary of Beasley Broadcast Group, Inc. (NASDAQ: BBGI) announces the debut of The New 101.5FM/720AM The Talk of Las Vegas. The change will officially take place on June 21, 2018.
101.5 KDWN-FM’s simulcast of KDWN-AM will originate on Beasley’s translator at 101.5FM, located high atop the Stratosphere in Las Vegas. The decision to create a simulcast broadcast stems from the company’s market research and a desire to offer Las Vegas residents an alternate way to hear KDWN’s locally originated programming, along with a venerable line-up of personalities that will include Laura Ingraham, Sean Hannity and Mark Levin.
In addition, as the official broadcast partner of the Oakland Raiders, fans of the team will have yet another FM option to hear the games this fall. The live broadcasts will also be carried on Beasley’s KCYE-FM.
“We’re truly excited about this new opportunity to expand KDWN’s presence in the Las Vegas market,” said Beasley Media Group Vice President and Market Manager Dennis Gwiazdon. “Not only does this provide our listeners with an additional choice to enjoy KDWN’s programming but an FM simulcast immediately adds value to our advertising customers.”