After an hour long stunt redirecting KXNT listeners to 840, “Q100.5” debuted at 9:00am with Montell Jordan’s “This Is How We Do It”, Rob Base & DJ EZ Rock “It Takes Two” and Justin Timberlake’s “Rock Your Body”. The new format is being positioned as “Today’s Rhythm And All The Best Old School”.
INSTANT INSIGHT: While a Rhythmic Hot AC format would be a good fit for the Las Vegas market, we’re not sure it would be a great fit for the CBS Las Vegas cluster that already includes Hot AC “Mix 94.1” KMXB and Rhythmic CHR 98.5 KLUC. That is a very tight squeeze. Additionally the “Q” moniker is already used in the market on Kemp Communications’ “Q106.9” KVGQ so it will be interesting to see if/how CBS plans to rectify that.
Or is this not the final format we’ll see after the holiday weekend?