Forever Media has announced it will acquire Country 94.3 WINX-FM St. Michaels and AC 96.7 WCEI-FM Easton from First Media Radio for $6.5 million.
The two stations cover the central portions of Maryland’s Eastern Shore between Baltimore/Washington DC and Salisbury/Ocean City. WCEI’s Class B1 signal rimshots portions of the Baltimore market. Michael J. Bergner of Bergner & Co. brokered the deal for Forever in the transaction.
The Altoona PA based Forever operates clusters in eight markets. It made its first entry into Maryland with the acquisition of Dix Communications stations in Cumberland in 2015. While the company regularly uses similar brand names for all its stations in a particular format, with iHeartMedia’s 99.9 WWFG Ocean City-Salisbury already claiming use of “Froggy“, it may not be possible for WINX-FM to use that name.
