Cumulus Media has relaunched CHR 93.3 KKOB-FM Albuquerque as “93.3 The Q” KOBQ.

No lineup changes accompany the rebranding as the station retains Carlos & Kiki in mornings, Rachael in middays, Chico Suave in afternoons and the syndicated Tino Cochino Radio in evenings. The move away from the KOB-FM branding and KKOB-FM call letters helps differentiate the station from sister News/Talk 770 KKOB, which has been putting much more emphasis on its 94.5 translator frequency.

CUMULUS MEDIA announces the launch today of newly-branded KKOB-FM as 93-3 The Q, Albuquerque’s #1 Hit Music Station. 93-3 The Q continues its decades-long tradition as Albuquerque’s station for today’s hit music, playing the most hit music and featuring the same beloved personalities, but with a renewed focus on entertaining and serving the Albuquerque community, or Q-munity! The station continues its highly popular weekday programming lineup featuring: Carlos & Kiki in the Morning, Rachael, Chico Suave and Tino Cochino.

Jeff Berry, Vice President/Market Manager, Cumulus Albuquerque, said: “93-3 The Q is the natural evolution of 93.3, a highly rated radio outlet with compassionate personalities, an enormous fan base and market-leading multi-platform content. 93-3 The Q brings renewed passion for and connection with the city of Albuquerque and its people. It is a reflection of our commitment to Albuquerque listeners, and we couldn’t be more excited to grow and expand the brand when it is healthy and take it to the next level.”

Carlos Duran, Program Director, KKOB-FM, and FM Assistant Operations Manager, Cumulus Albuquerque, added: “I couldn’t be prouder of the talented team we’ve built in Albuquerque. This evolution echoes what this city really means to us….We are 93.3 The Q!”

For more information, visit: http://www.933TheQ.com.