Michael Baisden is ending his syndicated afternoon show for rthe second time.
Baisden returned to syndication in 2017 after leaving his original show in March 2013r following a dispute with then syndicator Cumulus Media Networks.
In a memo to affiliates, Baisden wrote that the current incarnation of the Michael Bisden Show, which has been managed by Sun Broadcast Group for the past two years, will end at the end of 2020. Baisden states that due to the current pandemic it has been challenging to grow affiliation and revenue for the show, but would consider returning if an opportunity to add more markets presents itself. He will focus on his podcast and digital platforms in the short term.
As we approach the end of the year, I know how critical it is for radio stations to be able to plan ahead with their programming. I’m writing to inform you that the Michael Baisden Show will not be returning for 2021. Sun Broadcasting Group has been an incredible networking partner and their team, they have worked diligently to grow the show for the past two years. Unfortunately, due to the historic issues we faced with covid-19 and the subsequent economic crisis it’s been challenging to grow affiliation and revenue for the show. As always, I will be on standby if the economic situation changes and a greater opportunity present itself in regard to adding more markets. Until then, I will be focusing on my digital platforms, podcast content and events. Once again, thank you for your support of the show in the short time that we’ve been working together, and I wish you nothing but the best moving forward!
