Salem Media Group has flipped Spanish Christian “Radio Luz 1680” KNTS Seattle to Regional Mexican “La Patrona 1680“.
The station will feature the syndicated Don Cheto in mornings and ‘El Free-Guey con la Bronca’ in afternoons. Carlos Tovias, Program Director of Salem’s Regional Mexican “93.1 El Rey” KRYP Portland will add those duties for KNTS as well, with KRYP midday host ‘Jenny La Diva’ also pulling double duty.
The new format joins a growing Regional Mexican competition in Seattle/Tacoma that includes Bustos Media’s “La Gran D 99.3” KDDS and “La Z 102.9” KZTM and Sea-Mar Community Health Center’s “El Rey 1360” KKMO.
-Salem Media Group, Inc. (NASDAQ: SALM) announced today that the highly rated show “Don Cheto al Aire” is now in the Seattle-Tacoma market through its recently launched AM radio station: La Patrona 1680. La Patrona, a regional Mexican music station, is offering the Latino community in the Puget Sound a great choice for music and talk in Spanish.
La Patrona 1680 plays regional Mexican music, cumbia, and Latino favorites like La Adictiva, Banda MS, Christian Nodal, La Trakalosa de Monterrey, Gerardo Ortiz, La Arrollandora Banda el Limón, Banda El Recodo, and Los Tucanes de Tijuana, among others. It also addresses issues that affect the Latino residents in the Seattle-Tacoma market, such as immigration news, health related stories and conversations about fitness, depression, obesity and more; and relevant news affecting the whole country, like COVID19 and unemployment.
“We are very happy to return with the regional Mexican music format to the Seattle market, as part of our group of stations. We want to bring the best music and content to our Latino community,” expressed Carlos Tovías, La Patrona 1680 Program Director.
The personalities featured on La Patrona 1680, besides beloved character, “Don Cheto al Aire” (Mon-Sat 5-10am), range from well-known shows like “El Free-Guey con la Bronca” (Mon-Fri 3-7pm), to Northwest favorites like Jenny “La Diva” (Mon-Sat 10 to 3pm), and “El Pájaro” Ricardo Guerrero (Mon-Fri 7pm-Midnight).
