Major Keystone Hip Hop “Loud Radio” 1400 WEST/99.5 W258DV Easton and 1600 WHOL/W295CR Allentown PA has set its launch lineup
WHOL/WEST will air Superadio’s “E-Bro In The Morning with Peter Rosenberg and Laura Stylez” in mornings based at WQHT New York. Middays will be held by Production Director
Hamilton ‘DJ H Vidal’ Newton including the “Back In The Day Mixtape” at noon. Newton will also continue to be heard in middays on sister “Loud 99.3” W257DI Reading PA and previously hosted nights at 95.7 WBTP Tampa.
Station owner/Brand Manager Pat ‘DJ Grooves’ Cerullo will host afternoons. Cerullo, a Lehigh Valley native, previously hosted nights locally at “B104” WAEB-FM Allentown in addition to on-air and programming roles in Detroit, Philadelphia, San Antonio and Washington DC. WHOL/WEST will also serve as flagship for Cerullo’s weekly Sun Broadcast Group syndicated “In The Mix with DJ Grooves”.
Vijay Das joins “Loud Radio” from Iliad Broadcasting Rhythmic CHR “Wild 101” KWYD Boise as APD/MD and to host afternoons. Das spent seven years as APD at KWYD and has previously worked at WHKF Harrisburg and WVRT Williamsport PA and is a touring comedian.
‘Diamond Boy Luis’ will host host nights. Luis, who also hosts “El Relajo De La Manana” on VP Broadcasting’s “Mega 101.7” W269DY/WLEV-HD2 Allentown and “99.9 La Kalle” 1340 WHAT Philadelphia, previously has been heard on WLZL Washington DC and WSKQ and WKTU in New York.
The Lehigh Valley’s Hip Hop Station, the all-new LOUD Radio, is proud to be newest affiliate for Superadio’s E-Bro In The Morning with Peter Rosenberg and Laura Stylez. LOUD Radio owner and brand manger Pat “DJ Grooves” Cerullo said “Aligning our station with the country’s most recognizable Hip Hop radio brand and it’s morning show was an easy decision. The Lehigh Valley’s cultural connection and geographic proximity to New York makes this a perfect pairing. Our audience already knows E-Bro, and it brings instant credibility to the fast expanding LOUD brand.”
Inbound from sister station Loud 99.3 in Reading, PA for middays is production director and former WBTP/Tampa, FL night jock Hamilton “DJ H Vidal” Newton. He will continue to be heard in Reading as well producing the Back In The Day Mixtape on both stations. Newtown added “I’m grateful and honored to be aligned with the LOUD Radio brand. I look forward to connecting with our listeners in the Lehigh Valley!”
Being heard in early afternoons is owner and brand manger Pat “DJ Grooves” Cerullo. Cerullo returns to do radio in his hometown for the first time since he served as the night jock on WAEB/Allentown, PA from 2006-2009 and 2012-2014. He’ll continue to produce his syndicated weekend program “In The Mix with DJ Grooves” for Sun Broadcasting. LOUD Radio will now serve as the flagship station for the show and it’s 60+ affiliates.
New to afternoon drive is on air personality/comedian Vijay Das. Vijay joins the station after working at Iliad Media’s KWYD/Boise, ID after seven years where he was APD/on air. His previous stops include WHKF/Harrisburg, PA and WVRT/Williamsport, PA. Das added “I’m excited to be back in the Keystone State and join the great team at LOUD Radio!” The duo previously worked together nearly 14 years ago, when Das was Cerullo’s intern at WIHT/Washington, DC. Vijay will also serve as the station’s assistant brand manager and music director.
At night LOUD Radio adds locally based and nationally renowned talent Diamond Boy Luis. Luis has previous experience at WLZL/Washington, DC, WKTU/New York, NY and WSKQ/New York, NY. He’s also heard in the market on “El Relajo De La Manana”, which airs on VP Broadcasting’s Mega 101.7 and La Kalle 99.3 in Philadelphia, PA.
