iHeartMedia has promoted Devonne Etcheverry from Senior Vice President of Sales for Fresno, Modesto, Stockton and Bakersfield to Area President for its Pacific Area.

Etcheverry will oversee 35 stations in the Bakersfield, Fresno, Modesto, Monterey, Riverside, and Stockton CA and Spokane WA markets following Steve Darnell’s move to Sacramento in July. She has been with iHeartMedia Fresno for her entire career starting in 1997 as a promotions assistant for Rhythmic CHR “B95” KBOS and held various sales roles before moving into the regional SVP/Sales position in April 2021.

“Devonne has done an excellent job as Senior VP of Sales for Fresno, Modesto, Stockton and Bakersfield for iHeartMedia the last four plus years,” said Dan Lankford, Division President for iHeartMedia. “I’m excited to partner with Devonne to help grow her previous markets, and bring that growth to the Spokane, WA, and Riverside and Monterey, CA, markets newly under her oversight as Area President.”

“I am so grateful and honored to be chosen as the next President of the Pacific Area,” said Devonne Etcheverry. “My journey with iHeartMedia has been nothing short of amazing and I am excited about the new opportunities that lie ahead. I am committed to this exceptional team of people across six markets and dedicated to building upon our existing successes.”