A marriage that has lasted through an Adult Contemporary format, the end of NBC Radio ownership, a flip to Sports, and the 2019 addition of an FM simulcast will reach the 50 year mark as Cumulus Media and MLB’s San Francisco Giants have reached a four-year contract extension to keep the franchise’s games on Sports 680 KNBR/104.5 KNBR-FM San Francisco through the 2028 season.
KNBR has carried the Giants since 1979. Larry Baer, San Francisco Giants President and CEO, said, “We are excited to continue our incredible partnership with KNBR, and thrilled KNBR remains our flagship station for Giants fans at least through the 2028 season. Led by the best broadcast team in all of Major League Baseball, KNBR offers our fans unique and insightful coverage not only throughout the season but the entire year.”
Larry Blumhagen, Cumulus San Francisco/Los Angeles Regional Vice President/Market Manager, commented, “All of us at KNBR are elated to know we are committed having Giants baseball through our 50th year together in 2028. We look forward to providing Giants fans with gameday coverage on all our platforms from AM/FM to streaming.”
KNBR Program Director Mike Hohler added, “Growing up listening to Giants baseball on KNBR, I have vivid memories of childhood summer days spent listening to Hank Greenwald paint the picture of Will Clark hitting a ball into the upper deck at Candlestick Park. It means a great deal to me to be at the helm of KNBR when signing an extension that keeps these two legendary brands together through the 50th year of our partnership. It’s a proud moment for me not only as the Program Director for KNBR, but as a lifelong Giants fan.”
KNBR has ALWAYS been your home for Giants baseball, and it will continue to be through an incredible 50th season! On this Opening Day morning, we're excited to announce a four year contract extension with the @SFGiants to continue bringing you Giants baseball for years to come. pic.twitter.com/Q0YMkRCQYC
— KNBR (@KNBR) April 4, 2025
