Zelus Media Group has launched Adult Alternative “94.9 The Zone” K235CB Chandler/KZON-HD2 Gilbert AZ.

Powered by SonicTrek.ai, The Zone is positioning as “Where Music Matters”. The new brand replicates the branding and logo utilized by the former “101.5 The Zone” KZON from 1992 to 2005, which shifted between AAA, Modern AC and Alternative many times during its run. The 94.9 signal covers portions of downtown Phoenix, Scottsdale, and eastern suburbs including Tempe where Arizona State University is located. The station will feature “24/7 AI-infused” voices of AAA veterans Dennis Constantine, Nicole Sandler, Kevin Malvey and Sean Marten.

Zelus Media CEO Michael Cutchall said, “We are excited to be partnering with SonicTrek.ai in what we believe is the continuous evolution of radio. Integrating human expertise and talent with cutting edge AI technology, that enhances the listener experience with localized music and content.”

SonicTrek CEO Joel Denver commented, “Mike Cutchall and the Zelus team are embracing the opportunity to re-engage listeners and re-energize sales with our new 100% localized AI-infused Triple A format, utilizing real personalities who have licensed their voices to us. We are excited to help make this happen.” His partner, Chief Revenue Officer Mike Agovino added, “Zelus presented us with the opportunity to develop a new format leveraging familiar localized voices within a tight window and “Where Music Matters” answers that challenge in a big way. Moving forward, SonicTrek.ai will leverage the power of influential voices on both a national and local level to drive the impact of ai-infused audio even deeper into the market.”

K235CB/KZON-HD2 previously simulcasted Oldies “The Wow Factor“, which remains on 95.1 KOAI Sun City West covering the northern and western portions of the market.

94.9 The Zone launched at 9:49 this morning with U2’s “Where The Streets Have No Name”, REM “End of the World (As We Know It)”, The Lumineers “Cleopatra”, Teddy Swims “Lose Control”, and Barenaked Ladies “Call & Answer”. The station is streaming here.