After stunting since Wednesday with all-Taylor Swift, Beasley Media relaunched CHR “HD 98.3” WHHD Clearwater SC/Augusta GA as “Party 98.3” at 5pm today.
The company states that the rebrand from HD 98.3 to Party “marks a bold new chapter, creating an exciting brand centered around today’s biggest hit music, lifestyle content, community involvement, and fun listener experiences”. It is launching with a commercial-free July 4 weekend and will have a “Free Gas Friday” on Friday, July 10. The company will support the relaunch with a comprehensive marketing campaign featuring social media engagement, on-air promotion, digital outreach, and street-level visibility throughout the community.
Beasley Chief Content Officer Justin Chase said, “Party 98.3 is all about creating an exciting, energetic brand that connects with today’s listeners both on-air and beyond the radio dial. This rebrand allows us to deliver a more powerful music experience, create meaningful connections with our audience, and provide innovative opportunities for our advertising partners. We’re excited to officially invite listeners to the party.”
Program Director Adam Star commented, “Great radio stations become part of the communities they serve. Party 98.3 was built to reflect the energy and spirit of the Central Savannah River Area (CSRA), and we’re committed to earning a place in the daily lives of our listeners, local businesses, and the community we call home.”
The first hour of “Party 98.3” featured:
- Black Eyed Peas – I Gotta Feeling
- Zara Larsson – Midnight Sun
- Beyonce – Crazy In Love
- Dominic Fike – Babydoll
- Black Eyed Peas – Don’t Stop The Party
- LMFAO – Party Rock Anthem
- Ariana Grande – hate that i made you love me
- Bruno Mars – I Just Might
- Michael Jackson – Don’t Stop ‘Til You Get Enough
- Dua Lipa – Dance The Night
- Malcolm Todd – Earrings
- Mark Morrison – Return Of The Mack
- Sabrina Carpenter – Taste
- The Weeknd – Can’t Feel My Face
- Pitbull – Don’t Stop The Party
- Olivia Dean – So Easy (To Fall In Love)
- DMX – Party Up
WHHD ranked ninth with a 2.5 share in the Fall 2025 Nielsen Audio ratings.
