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What’s New At WDOK Cleveland?

Lance Ventaby Lance Venta
January 9, 2012

New 102 102.1 WDOK Cleveland Soft Rock Fresh Nancy Alden Trapper Jack Delilah

Update 1/9: WDOK has rebranded this morning as “New 102” following a week of teases.

Longtime morning host Trapper Jack returned this morning after being kept off last week during the stunt period, although it was announced during the show that co-host Terry Moir would be leaving the show at the end of this week to focus on her primary job as Director of Programming & Sales Marketing at WKYC-TV.

The station is still promoting more changes to come this week including a new local night show to replace Delilah.

Meanwhile at sister Adult CHR “Q104” WQAL, afternoon host Heather Blackman is leaving to return to Montreal as morning co-host at Astral Rock 97.7 CHOM.

Original Report 1/4: Changes are afoot at CBS AC 102.1 WDOK Cleveland.

As Ohio Media Watch reports, midday Nancy Alden has been let go from the station after almost 25 years at the station. Alden and the syndicated Delilah, heard at night have been purged from the station’s website.

The station is currently running jockless as the morning show led by Trapper Jack and afternoon host Desiray McCray have the week off. Sweepers are proclaiming “The New 102 Coming Soon” and New102.com was registered anonymously by CBS’ domain registrar on December 12.

The music has gotten, to use a moniker used at other CBS AC’s “Fresher“. The playlist is much more recurrent heavy than it was previously. There is more overlap with sister Hot AC “Q104” WQAL, which the stations worked to prevent in the past. The moves in general are similar to the ones made at CBS’ 102.5 KEZK St. Louis in late 2010 to counter aging demos.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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  1. SC's avatar SC says:
    14 years ago

    There are already plenty of pop and top 40 stations in Cleveland. 102.1 had been soft rock wdok forever, and it wasn’t broken then. So why was it “fixed?”

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What’s New At WDOK Cleveland?

Lance Ventaby Lance Venta
January 9, 2012

New 102 102.1 WDOK Cleveland Soft Rock Fresh Nancy Alden Trapper Jack Delilah

Update 1/9: WDOK has rebranded this morning as “New 102” following a week of teases.

Longtime morning host Trapper Jack returned this morning after being kept off last week during the stunt period, although it was announced during the show that co-host Terry Moir would be leaving the show at the end of this week to focus on her primary job as Director of Programming & Sales Marketing at WKYC-TV.

The station is still promoting more changes to come this week including a new local night show to replace Delilah.

Meanwhile at sister Adult CHR “Q104” WQAL, afternoon host Heather Blackman is leaving to return to Montreal as morning co-host at Astral Rock 97.7 CHOM.

Original Report 1/4: Changes are afoot at CBS AC 102.1 WDOK Cleveland.

As Ohio Media Watch reports, midday Nancy Alden has been let go from the station after almost 25 years at the station. Alden and the syndicated Delilah, heard at night have been purged from the station’s website.

The station is currently running jockless as the morning show led by Trapper Jack and afternoon host Desiray McCray have the week off. Sweepers are proclaiming “The New 102 Coming Soon” and New102.com was registered anonymously by CBS’ domain registrar on December 12.

The music has gotten, to use a moniker used at other CBS AC’s “Fresher“. The playlist is much more recurrent heavy than it was previously. There is more overlap with sister Hot AC “Q104” WQAL, which the stations worked to prevent in the past. The moves in general are similar to the ones made at CBS’ 102.5 KEZK St. Louis in late 2010 to counter aging demos.

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  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments

Comments 1

  1. SC's avatar SC says:
    14 years ago

    There are already plenty of pop and top 40 stations in Cleveland. 102.1 had been soft rock wdok forever, and it wasn’t broken then. So why was it “fixed?”

    Loading...
    Reply

Leave a ReplyCancel reply

Recent Headlines

Nielsen Audio Arbitron

Nielsen April 2026 Ratings Releases 6/3

June 3, 2026
Cumulus Media 2018 Mary Berner

Cumulus Media VP/Programming Operations Doug Hamand To Retire

June 3, 2026
Washington State Association of Broadcasters WSAB

Washington State Association of Broadcasters Names Jim Rose As New President/CEO

June 3, 2026
Eastlan Ratings

Eastlan April 2026 Ratings Releases

June 3, 2026
97.5 The Fanatic WPEN-FM Philadelphia

John Kinkade To Depart Mornings On 97.5 The Fanatic

June 3, 2026
iHeartRadio app

iHeartRadio Launches Partnerships With LG & TextNow

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