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Hip-Hop Comes To The High Desert

HD 96.3 KATJ-HD2 Victorville Tupac Hip-HopEl Dorado Broadcasters will shortly launch Urban “HD 96.3” K242CS Victorville/KATJ-HD2 George CA.

The translator has been testing/stunting for about a week with a loop of Tupac’s “California Love”. No launch date for the permanent format has been announced. HD 96.3 will give the High Desert area a locally targeted competitor to iHeartMedia’s 99.1 KGGI Riverside.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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