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Rumba Launches In Tampa

Rumba 106.5 WLTQ Sarasota Tampa BayAs expected, iHeartMedia has completed the move of Country 106.5 WCTQ Sarasota FL to 92.1 and debuted Spanish CHR “Rumba 106.5” WLTQ-FM at 9am today.

While located in their Sarasota cluster, iHeart is marketing the station as a Tampa outlet to compete against Beasley Media’s “Maxima 92.5” WYUU which is the only commercial Spanish FM in a market that is 16% hispanic. As we reported in mid-February, a Tampa based marketing company, S3 Media, registered the domains being used by the new station: 1065Rumba.com, 106Rumba.com, Rumba106.com, Rumba1065.com, and RumbaTampaBay.com.

The new “Rumba 106.5” is positioning itself as “#1 Para Exitos y Musica Variada” which translates to “#1 For Hits and Music Variety”.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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