As expected, iHeartMedia has completed the move of Country 106.5 WCTQ Sarasota FL to 92.1 and debuted Spanish CHR “Rumba 106.5” WLTQ-FM at 9am today.
While located in their Sarasota cluster, iHeart is marketing the station as a Tampa outlet to compete against Beasley Media’s “Maxima 92.5” WYUU which is the only commercial Spanish FM in a market that is 16% hispanic. As we reported in mid-February, a Tampa based marketing company, S3 Media, registered the domains being used by the new station: 1065Rumba.com, 106Rumba.com, Rumba106.com, Rumba1065.com, and RumbaTampaBay.com.
The new “Rumba 106.5” is positioning itself as “#1 Para Exitos y Musica Variada” which translates to “#1 For Hits and Music Variety”.
