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104.9 WOW-FM Gainesville Moves To 100.9

104.9 WOW-FM WOWFM WYGC Gainesville 100.9 Smooth-FM WXJZJVC Media has moved Classic Hits “104.9 Wow-FM” WYGC High Springs FL to the 100.9 signal that had been home to Soft AC “Smooth-FM” WXJZ Gainesville.

The move gets the Classic Hits format off the rimshot signal of 104.9 and to the stronger in Gainesville 100.9. Despite the poor signal in Gainesville and non-existent signal in the Ocala half of the market, Wow-FM’s 1.1 share in the Fall 2015 Nielsen Audio ratings over-performed WXJZ’s 0.8 share. WXJZ had returned to the “Smooth-FM” brand in September 2015 following a run as Dance CHR “Party-FM“.

No word yet on what will come to 104.9 following the transitional period, but it wouldn’t be a shock to see WYGC return to the simulcast of sister “My Country 102.3” WTRS Dunnellon/Ocala that the station had prior to the launch of Wow-FM in February 2014.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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