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Mount Wilson Divests Two Monterey Signals To USC

Lance Ventaby Lance Venta
June 16, 2016

Classical KUSC K-Mozart KMozart 95.9 KMZT Q103.9 KBOQ MontereyMount Wilson FM Broadcasters is transferring two of its Monterey CA area signals to Classical competitor University of Southern California.

USC operates a six station Classical network on the California Coast based at 91.5 KUSC Los Angeles and 89.9 KDFC/90.3 KOSC targeting the San Francisco and Santa Rosa markets. It will pay Mount Wilson $475,000 for Classic Hits “Q103.9” KBOQ Seaside/Monterey, while Mount Wilson will donate Classical “K-Mozart” 95.9 KMZT-FM Big Sur. Mount Wilson will retain the KBOQ and KMZT-FM call letters and associated intellectual property of both stations, which will both convert to non-commercial status.

Mount Wilson FM Broadcasters will retain its other two AMs, two FMs and two translators it owns in the Monterey market as well as its AM/FM combo in Los Angeles.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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  1. kentmarshall's avatar kentmarshall says:
    10 years ago

    This puzzles me–it doesn’t seem to make sense on the face of it.
    Mount Wilson Broadcasters is donating Classical “K-Mozart” 95.9 KMZT-FM Big Sur to “Classical competitor University of Southern California.”?
    The only way this could make sense is if the sale of Classic Hits “Q103.9” KBOQ for $475,000 to USC is really the price for both stations, but the deal was structured as stated for ‘accounting’ reasons.
    If this is not the case, and this was a simple donation of the station to a competitor–an explanation why would be appreciated. km

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Mount Wilson Divests Two Monterey Signals To USC

Lance Ventaby Lance Venta
June 16, 2016

Classical KUSC K-Mozart KMozart 95.9 KMZT Q103.9 KBOQ MontereyMount Wilson FM Broadcasters is transferring two of its Monterey CA area signals to Classical competitor University of Southern California.

USC operates a six station Classical network on the California Coast based at 91.5 KUSC Los Angeles and 89.9 KDFC/90.3 KOSC targeting the San Francisco and Santa Rosa markets. It will pay Mount Wilson $475,000 for Classic Hits “Q103.9” KBOQ Seaside/Monterey, while Mount Wilson will donate Classical “K-Mozart” 95.9 KMZT-FM Big Sur. Mount Wilson will retain the KBOQ and KMZT-FM call letters and associated intellectual property of both stations, which will both convert to non-commercial status.

Mount Wilson FM Broadcasters will retain its other two AMs, two FMs and two translators it owns in the Monterey market as well as its AM/FM combo in Los Angeles.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments

Comments 1

  1. kentmarshall's avatar kentmarshall says:
    10 years ago

    This puzzles me–it doesn’t seem to make sense on the face of it.
    Mount Wilson Broadcasters is donating Classical “K-Mozart” 95.9 KMZT-FM Big Sur to “Classical competitor University of Southern California.”?
    The only way this could make sense is if the sale of Classic Hits “Q103.9” KBOQ for $475,000 to USC is really the price for both stations, but the deal was structured as stated for ‘accounting’ reasons.
    If this is not the case, and this was a simple donation of the station to a competitor–an explanation why would be appreciated. km

    Loading...
    Reply

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