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Dawn Campbell Named WCFB Orlando PD

Star 94.5 Orlando Dawn Campbell WCFB CoxCox Media Group has promoted Dawn Campbell to Director of Branding and Programming for Urban AC “Star 94.5” WCFB Daytona Beach/Orlando.

Campbell previously served as Music Director for WCFB and sister Rhythmic CHR “Power 95.3” WPYO as well as Promotions Director for WCFB. She replaces Michael Saunders who is exiting for a yet-to-be-named position elsewhere.

Cox Media Group (CMG) Orlando has named Dawn Campbell, as its new Director of Branding and Programming for STAR 94.5’s Today’s R&B and Throwbacks WCFB-FM effective Aug. 29. In this role, Campbell is responsible for coaching and developing on-air talent, as well as creating and executing a branding and programming strategy for CMG Orlando’s Urban Adult Contemporary Station.

Stevie DeMann, Operations Director for WCFB-FM, WCFB-HD2, WPYO-FM, WWKA- FM, said, “I’ve had a front row seat to see Dawn grow through her entire career. Her passion, dedication, and knowledge of the brands she’s been able to touch is unmatched. I’m so excited for her personally and have all of the confidence in the world that she will be a great leader for the Star 94.5 brand and the staff.”

Campbell just celebrated her 5th anniversary this month with the CMG Orlando Radio family as Music Director for WCFB-FM & WPYO-FM and Promotions Manager for WCFB- FM. Prior to her time spent at CMG, she was with CBS Orlando for 15 years. Her radio journey began when she was in high school. She started as a research/promotions assistant and within 2 years was promoted to Assistant Promotions Director for WJHM-FM. She spent most of her CBS career as the Music/Promotions Director for WJHM-FM.

Campbell, originally from Chicago, moved to Orlando as a child and has been here with a strong presence ever since.

“I am excited to step up and lead the great team at STAR 94.5!,” she said. “Our goals haven’t changed – we’ll remain focused on being a leader in our community, engaging our listeners wherever they are, and playing the best music daily for the adult urban audience. The leadership at Cox Media Group has been wonderful to me, and I would like to thank Bill Hendrich, Susan Larkin, Stevie DeMann, Steve Smith, and Tony Kidd for the opportunity to lead this heritage brand.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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