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Ebro Returns To Portland For Third Gig

We 96.3 KWLZ Portland Ebro Darden Hip-HopAlpha Media Urban “We 96.3” KWEE West Linn/Portland is bringing Ebro Darden back to the market.

The morning host at Emmis’ “Hot 97” WQHT New York and evening host on Apple’s Beats 1 will be heard on KWEE from 1-4pm along with his WQHT morning co-host Laura Stylez. Darden worked in the Portland market from 1999 through 2003 at Rose City Radio’s “Jammin 95.5” KXJM and served as the imaging voice of KWEE when it launched in August.

Alpha Media, Portland announced today the addition of Ebro and Laura Stylez to WE 96.3 (KWEE). The duo will take to the airwaves from 1-4pm M-F, starting October 24th. Ebro currently hosts Apple’s Beats 1 and morning drive on New York City’s HOT 97.

Alpha Media VP of Programming, Phil Becker commented on the announcement, “One of the core values of Alpha Media is our relentless effort to create new content in ways that others might have overlooked. One example of this was during the creation of WE 96.3 by using Ebro Darden to narrate the brand. Now with the addition of Laura Stylez, WE have even more opportunities to push the brand forward while welcoming Ebro back to Portland.”

“Portland is an awesome city and being on #TeamWe to bring real Hip-Hop back to the radio in this city is super exciting,” remarked Ebro.

Alpha Media Program Director, Chris Stewart added, “It is great to have Ebro back on in Portland. He is an incredible talent whose knowledge and authenticity of the format makes him the perfect piece to our puzzle. I’m sure with him and Laura on our team WE will do big things.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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