Cumulus & EMF Swap Stations

KRUZ Cruise 97.5 Santa Barbara K-Love KLove 106.3 The Surf KRRF 97.9 NRQ 103.7 KXPC EugeneCumulus Media and EMF Broadcasting have agreed to swap a pair of stations on the west coast.

AAA 97.5 KRUZ Santa Barbara will go to EMF and join its “K-Love” network in exchange for EMF’s 103.7 KXPC-FM Lebanon OR.

EMF will begin programming KRUZ via Time Brokerage Agreement as soon as Cumulus completes the move of Classic Rock “106.3 The Surf” KRRF south from Goleta in the Santa Barbara market to Oak View in the Oxnard/Ventura market. Cumulus will also retain the rights to the KRUZ call letters.

KXPC-FM has a pending Construction Permit as well that will move the station from Lebanon, midway between Salem and Eugene, to Harrisburg OR directly in the center of the Eugene market. That 103.7 signal will give Cumulus a replacement in the market for 97.9 KNRQ, which is in the process of moving to Portland.

Should any of those moves not take place, instead of swapping stations, EMF will purchase KRUZ directly for $1.25 Million.

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