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Hot 97.5 & My 103.9 Phoenix To Merge

My 103.9 Hot 97.5 Trending Radio KMVA KEXX PhoenixRiviera Broadcasting and Trumper Communications have announced a merger that will bring together their Phoenix area Hot AC’s.

Trumper’s “Hot 97.5” KMVA Dewey-Humboldt and Riviera’s “My 103.9” KEXX Gilbert will combine on January 1 to form “Hot 97.5/103.9“.

Each station covers opposite ends of the Phoenix market with KMVA serving the west side and KEXX strongest in the East. The merger will give the stations full-market coverage in their competition with Clear Channel’s “Mix 96.9” KMXP. In the December PPM ratings released yesterday, KMVA registered a 2.8 share, while KEXX added a 1.9. KMXP had a 3.8 share.

No word yet on how this effects the staffs of either station other than Trumper’s Jeff Trumper joining the board of Riviera. In addition to KMVA/KEXX, Riviera operates Spanish CHR “Mi 95.1” KVIB and Rhythmic CHR “Power 98.3” KKFR.

Riviera Broadcasting and Trumper Communications are pleased to announce the new hit station Hot 97.5/103.9 Trending Radio, will ring in the New Year and make its debut in the Phoenix market beginning at midnight on December 31st.

Riviera’s My103.9 and Trumper’s Hot 97.5 (KMVA) will take the best of both stations and create the Valley’s largest Hot Adult Contemporary musical destination on the radio. With the greatest reach in the state, Hot 97.5/103.9 Trending Radio will keep listeners in-the-know on the trends that matter most, including the latest in music, art, food, fashion, and more.

“We’re excited to merge these two terrific brands,” said Jose Rodiles, Riviera’s COO. “This newly-created mega station will not only benefit the Phoenix radio audience but will also bring tremendous value to the advertising community. With a focus on ‘live and local’, Hot 97.5/103.9 Trending Radio will engage listeners with the hottest music and trends not only from around the country but also right here in the Valley.”

“I am beyond excited by this merger,” said Jeff Trumper, President and CEO of Trumper Communications. “By combining resources, we are able to extend the reach of the HOT radio brand and give our audience more of what it wants. We’ll be serving the hottest trends in music along with hip and engaging lifestyle events that will appeal to music fans, foodies, fashionistas, and families. We are confident our listening audience will be energized by this change and will feel an even stronger connection to this newly-combined station.”

Owned and operated by Riviera Broadcasting, Hot 97.5/103.9 – Trending Radio will deliver the best Hot Adult Contemporary music from artists such as Katy Perry, Maroon 5, Imagine Dragons, Bruno Mars, and more. Beginning January 1st, listeners in Arizona and across the country can enjoy the Hot 97.5/103.9 experience by streaming live at www.trendingradio.com

Riviera Broadcasting, LLC is owner and operator of radio stations in Phoenix, AZ including Power 98.3 (KKFR-FM), Latino Vibe 95.1 (KVIB-FM), and Hot 97.5/103.9. The group is headed by veteran broadcast executive Michael Cutchall, President and CEO, and Jose Rodiles, COO. Jeff Trumper will join the board of directors of the newly-combined operating company.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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