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KMBZ To Break Simulcast; Split Talk Formats

Talk 980 98.1 KMBZ Darla Jaye Rush Limbaugh Dana ParksEntercom News/Talk 980 KMBZ/98.1 KMBZ-FM Kansas City will split into two brands on Monday, January 5, 2015.

Current KMBZ evening host Darla Jaye will shift to 5-9 in the morning on “Talk 980AM“, where she will anchor a Conservative Talk lineup including Glenn Beck, Rush Limbaugh, and Sean Hannity. The rest of the 980 lineup will include America Now from 5-8pm, Herman Cain 8-10pm, Laura Ingraham 10-12am, and Coast to Coast AM overnights.

With Limbaugh and Jaye leaving the 98.1 lineup, Kansas City’s Morning News expands to 5-10am followed by “Trend KC” with Zac Burns & Jayme Monacelli from 10am-2pm. Current afternoon hosts Scott Wright and Dana Parks remain in place, while late morning host Jonathan Weir moves to 6-9pm. Syndicated Ground Zero from 9pm-12am, Coast to Coast AM 12-4am, and Gordon Deal 4-5am round out the KMBZ-FM lineup.

A third station, 1660 KWOD also operates using the KMBZ branding with Business Talk programming.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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