Share This Post

WMZK Returns To Classic Rock

Z104 Magic 104.1 WMZK Merril Wausau Kidd KraddickJust eight months after flipping from Classic Rock “Z104” to Hot AC “Magic 104.1“, 104.1 WMZK Merril, WI has reverted to its former name and format.

As Northpine.com reported it is a little unclear who is currently operating the station. The original format change to Hot AC came when Michael Enfelt’s Radio One Communications agreed to acquire WMZK and sister Classic Country “Patriot 730” WJMT Merril//99.1 W256AG Wausau from Barracuda Broadcasting/Quicksilver Broadcasting for $595,000 and immediate Time Brokerage Agreement. The sale never closed, however as the stations were ordered into bankruptcy receivership in late November.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of Eric Jon Magnuson


    According to an update from NorthPine that cites a recent FCC filing, “Control of Barracuda Broadcasting/Quicksilver Broadcasting […] has returned to its previous owners after a judge vacated a ruling appointing a receiver for the company.”

Leave a Reply

Lost Password

Register