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WRSC-FM State College Turns Happy

Happy 103 103.1 WRSC 1390 WRSC-FM State College Forever Media Pat UrbanForever Media has flipped a pair of stations in State College, PA.

News/Talk 103.1 WRSC-FM has moved back to its historical home at 1390 AM after nearly six years on FM. 1390 had most recently been airing CBS Sports Radio programming as “1390 The Fanatic“.

The move of WRSC back to AM clears way for the launch of Classic Hits “Happy 103“. Billed as “Music That Makes You Happy”, the name comes from the region’s nickname of The Happy Valley. Pat Urban, who had been hosting middays at sister Rock “93.7 The Bus” WBUS Boalsburg, will take the morning show slot on “Happy 103.1“.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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