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Marko Radlovic Returns To SBS As West Coast Regional Manager

Marko Radlovic SBS Spanish Broadcasting Systems 97.9 93.3 La Raza Mega 96.3 Marco Cumulus Los Angeles 95.5 KLOS 790 KABCOne week after exiting the Market Manager position for Cumulus Los Angeles, Marko Radlovic is joining Spanish Broadcasting Systems as SVP/West Coast Regional Manager overseeing “Mega 96.3” KXOL and “La Raza 97.9” KLAX Los Angeles and “La Raza 93.3” KRZZ San Francisco.

This marks a return to SBS for Radlovic, who previously spent a decade at the company including two terms as corporate Chief Revenue Officer and Executive Vice President/Chief Operating Officer, VP/Sales and General Manager of the two Los Angeles stations.

SPANISH BROADCASTING SYSTEM, INC. (“SBS”) today announced that Marko Radlovic has been named Senior Vice President and West Coast Regional Manager, supervising all operations at KLAX-FM and KXOL-FM in Los Angeles and KRZZ-FM in San Francisco/San Jose.

Mr. Radlovic had previously held various managerial positions at SBS from 2001 through 2011 including General Manager, Market Manager, Chief Revenue Officer and Chief Operating Officer. More recently, Mr. Radlovic had served as President/Market Manager at Cumulus Media in Los Angeles.

“We are very excited to have Marko back at SBS,” commented Raúl Alarcón, Chairman and CEO of SBS.

“Marko’s radio experience and acumen are a matter of indisputable record and we’re confident of his leadership abilities in taking our stations to the highest level of operational excellence. He knows radio, he knows the market, he knows the Company and its people and he’s intimately familiar with our West Coast stations. No one is more qualified to take over the reins,” he added.

“I’m overjoyed for this wonderful opportunity to come home and once again work for Raúl Alarcón and the entire SBS family,” stated Mr. Radlovic. “I look forward to growing our West Coast division and making a significant impact on the Company’s revenues and cash flow,” he continued.

Mr. Radlovic will immediately assume his duties and responsibilities as SBS West Coast Regional Manager. He will be based at the Company’s Los Angeles headquarters.

Original Report 6/16: Cumulus is on the hunt for a new Market Manager in Los Angeles as Marko Radlovic is out after three and a half years in the position.

Radlovic joined Cumulus in October 2011 overseeing Classic Rock 95.5 KLOS and Talk 790 KABC. Before joining Cumulus he served multiple roles at Spanish Broadcasting Systems including two terms as corporate Chief Revenue Officer and Executive Vice President/Chief Operating Officer, VP/Sales and General Manager of their Los Angeles stations. He also served as GM of AMFM Inc’s Los Angeles stations prior to their acquisition by Clear Channel and Cumulus’ Oxnard/Ventura stations.

The news was first reported on Twitter by LARadio.com:

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

1 Comment

  1. Profile photo of K.M. Richards


    I worked with Marko Radlovic in Santa Barbara in the late-1980s. He’s always been a sharp guy with a lot of sales-oriented management talent and if he’s exiting KABC/KLOS, Cumulus is in worse shape here in L.A. than any of us guessed.

    He’ll land on his feet — hopefully somewhere that will appreciate his talents — but we should be keeping an eye on 790 and 95.5 to see what happens next.

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