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WETT Flips To Mix 104

Mix 104 104.1 WETT Jack Logar Magic 106.5 WWLW Clarksburg Withers BroadcastingWithers Broadcasting has flipped Variety Hits 104.1 WETT Bridgeport/Clarksburg, WV to AC “Mix 104“.

The new format positions WETT directly against West Virginia Radio Corp’s “Magic 106.5” WWLW Clarksburg. That move is doubled by the addition of former WWLW morning host Jack Logar for the same duties at “Mix 104“. Logar exited WWLW at the end of 2014.

In addition to WETT, Withers operates a pair of television stations in the Clarksburg market: CBS affiliate WDTV 5 and Fox affiliate WVFX 10.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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