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AASAA Media Acquires KEGH Salt Lake City

La Raza Media 107.1 KEGH Salt Lake City 1550 KMRI 1660 KXOLNicolas Vicente’s Aasaa Media is acquiring 107.1 KEGH Woodruff/Salt Lake City from the SLC Divestiture Trust II for $1.8 million.

KEGH will become the third station of Vicente’s Regional Mexican “La Raza Media” Network joining 1550 KMRI West Valley City, which AASAA agreed to purchase in May and 1660 KXOL Brigham City, which Vicente owns under the Inca Communications banner.

AASAA has already begun operating KEGH via a Local Programming & Marketing Agreement and has flipped the station to Regional Mexican. KEGH previously was simulcasting Broadway Media Sports “ESPN 700” KALL Salt Lake City.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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