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WPTK Raleigh Launches Just Right Radio

NewsRadio 680 WPTF Just Right Radio Oldies 850 WPTK 104.7 Kix 102.9 WKIX-FM Raleigh Curtis Media GroupWith the removal of Talk from 850 WPTK Raleigh, Curtis Media has flipped it and its new translators 104.7 W284CP Raleigh and 104.7 W284CD Youngsville to Oldies “Just Right Radio“.

Owner Don Curtis told the Raleigh News & Observer that the new format will feature “a wide variety of songs, on purpose, going back to the late ’50s. We’re playing songs we think go together by ear, not by era. Then at night we’ll do all love songs from 7 to midnight, going both further back and further forward in time.”

Curtis also indicates a format change may be on the way to Comedy “Funny 570” WFNL due to low ratings stating Bluegrass music as a possibility.

Original Report 8/26: A little more than three years after Curtis Media split the programming of News/Talk 680 WPTF Raliegh to also air on 850 WPTK, the brand extension will come to an end on Thursday, August 27.

WPTF will eliminate much its midday news blocks in the move as Bill LuMaye moves from 3-7pm on 850 to 10am-12pm on 680 and the syndicated Clark Howard moves from 1-3pm on WPTK to the same timeslot on WPTF. News programming will continue on 680 in morning drive, 12pm-1pm, and 3-7pm.

Raleigh & Co. reports that 850 will be paired with 104.7 W284CP Raleigh and 104.7 W284CD Youngsville for a 60s/70s based music format. Such a format would bring it fairly close to sister Classic Hits “Kix 102.9” WKIX-FM Raleigh.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

3 Comments

  1. Profile photo of Eric Jon Magnuson


    I’ve always appreciated that Curtis has tried keeping a lot of local News and Talk programming on those stations (and on the Triad’s WSJS). Granted, being the current owner of the North Carolina News Network (NCNN) certainly helps.

  2. Profile photo of Nathan Obral


    “Just Right” seems more like a brand one would find on a conservatalker. But I give them credit for trying a music format that isn’t bogged down in focus groups and research.

  3. Profile photo of James C. Woods


    Goldilocks Radio. LOL

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