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Beat Drops Into Mobile

100.3 The Beat W262BL MobileAfter weeks of stunting with multiple iHeartRadio streams, iHeartMedia has launched Urban “100.3 The Beat” W262BL/99.9 WMXC-HD2 Mobile.

Launching with 10,000 songs in a row commercial free, the new format takes on Cumulus’ market leading 92.9 WBLX.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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