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94.9 The Beat Launches In Toledo

94.9 The Beat W235BF Toledo Clear Channel Breakfast ClubUpdate 9/16: Clear Channel, ahem IHeartMedia indeed launched Urban “94.9 The Beat” on 94.9 W235BH Perrysburg/92.5 WVKS-HD2 Toledo at 11:00 this morning.

Starting with 10,000 “jointz in a row”, the station kicked off with Kanye West/Jay-Z’s “H*A*M”.

Original Report 9/15: Clear Channel has dropped its simulcast of News/Talk 1370 WSPD Toledo on 94.9 W235BH Perrysburg, OH and is currently stunting with Christmas Music as “94.9 The Yule” via 92.5 WVKS-HD2.

While running sweepers positioning itself as “Toledo’s Year Round Christmas Music Station” it is also contradicting itself stating a new format will launch on Tuesday at 11:00am. At that time the station will become Urban “94.9 The Beat“. A stream for the station with the new logo and branding is already live on IHeartRadio.

An Urban format will take on a pair of rimshots: URBan Radio Broadcasting’s “Hot 97.3” WJZE Oak Harbor and Welch Communications’ “107.3 The Juice” WJUC Swanton. W235BH is owned by Educational Media Foundation and was recently granted a CP to increase from 55 watts at 129 meters to 99 watts (Coverage Map).

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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