The Christmas Music Blitz Begins
While there were a few early stragglers to Christmas Music this year (starting with 1220/98.1 KOMC Branson MO on October 1), all of them were stations preparing to debut new formats or brand new signals signing on for the first time.
Today we had the first stations to make their annual move to the format: SummitMedia Soft AC “Easy 102.1” 1320 WENN/W271BN Birmingham AL, iHeartMedia AC “105.3 My-FM” 1270 WTLY/105.3 W287CO Tallahassee FL, and iHeartMedia Classic Country “96.1 The Legend” W241AF/WUSY-HD2 Chattanooga TN. While there’s usually a group of stations to flip to Christmas music in October, most of the seasonal flips will take place once the calendar switches to November next week.
INSTANT INSIGHT: In past years we’ve created a list of stations on the RadioInsight Community that have flipped to All-Christmas, but now that we’re fifteen years in to this going from a fad to a tradition it is very predictable when most stations will flip to Christmas music for the holiday season. We will still track those stations that blow up their existing branding and using the holiday music as a lead-in to something new for 2017.