KDGE Dallas Drops Alternative After 27 Years; Flips To AC Star 102.1
KDGE flipped to AC “Star 102.1” at 5pm today.
The station will launch with commercial-free Christmas music for the holiday season before debuting its AC identity in late December. iHeart is promoting Madonna, Maroon 5, Michael Jackson, and Kelly Clarkson as core artists for the new station.
With the format change of KDGE, morning hosts Adam Smasher and Shawnda McNeal and afternoon host have exited the station. Middayer Alan Ayo has moved over to sister Rock “97.1 The Eagle” KEGL for the same 10am-3pm daypart replacing the voicetracked Big Rig out of WXTB Tampa. KEGL is also adding more of former KDGE core artists such as Green Day, Stone Temple Pilots, Nirvana, and Red Hot Chili Peppers to its playlist.
HeartMedia Dallas announced today the debut of Star 102.1, the new home of Mainstream Adult Contemporary (AC) for Dallas Fort Worth. The station kicks off today at 5 p.m. commercial-free featuring around-the-clock Christmas music through the holiday season.
Shortly after Christmas, Star 102.1 will play hits from major artists like Madonna, Maroon 5, Michael Jackson, and Kelly Clarkson. The full programming lineup will be announced soon.
“We are excited to introduce the New Star 102.1 to our listeners! We believe this format will resonate well with the Dallas/Fort Worth audience and is a great complement to our other stations in the market,” said Patrick Davis, Senior Vice President of Programming for iHeartMedia Dallas Fort Worth. “While we are kicking off commercial free with Christmas music, we can’t wait to reveal the station’s full programming lineup in the upcoming weeks.”
97.1 The Eagle will become Dallas Fort Worth’s official home to all things rock, now featuring music from former Alternative Rock station, The Edge, including hits from artists such as Green Day, Stone Temple Pilots, Nirvana, and Red Hot Chili Peppers.
iHeartMedia is a leading media outlet in the Dallas market and its content is available across multiple platforms, including its broadcast station; online via its branded digital site; mobile; and social, with nationwide listening through iHeartRadio, the all-in-one streaming music and live radio service – with its more than a billion downloads and 90 million registered users. Fans can listen to 102.1 and 97.1 on the stations’ websites at KEGL.com and star1021online.com, and on iHeartRadio.
Original Report 11/16: After 27 years in the Alternative format, iHeartMedia has pulled the plug on “102.1 The Edge” KDGE Dallas.
The station is now stunting with a loop of Semisonic’s “Closing Time” and REM’s “End Of The World As We Know It” while directing listeners to sister Rock “97.1 The Eagle” KEGL proclaiming “The Sound Of 102.1 The Edge Has Moved To 97.1 The Eagle”. A new format will debut on 102.1 on Thursday, November 17 at 5:00pm.
The final songs on the station were Foo Fighters “All My Life” and Fitz & The Tantrums “Out Of My League”. KDGE ranked 21st in the market with a 2.1 share in the October 2016 Nielsen Audio ratings. KEGL was 13th with a 3.1.
KDGE launched in 1989 on 94.5 and moved to 102.1 in 2000 when the 94.5 frequency was sold to Radio One.