Mix 93.5 Debuts In Roanoke

Mix 93.5 Sunny WSNV RoanokeWSNV has completed its stunting and flips to Hot AC “Mix 93.5“.

Positioned as “Roanoke’s Best Variety”, the new format flanks sister Rhythmic CHR 104.9 WJJS against Mel Wheeler Inc. CHR “K92” WXLK.

Original Report 12/28: iHeartMedia is prepping a new format for Classic Hits “Sunny 93.5” WSNV Salem/Roanoke VA.

The new format will debut on Tuesday, January 3 at 10:00am. Until then the station is running hour-long format blocks and asking listeners to vote for a new format on the website of sister Rhythmic CHR 104.9 WJJS.

WSNV registered a 3.3 share in the Spring 2016 Nielsen Audio ratings. Its format included some overlap with sister Variety Hits “106.1 Steve-FM” Vinton. Lynchburg Radio Group’s “Oldies 103.9/106.9” WHTU Big Island/WZZI Bedford also covers parts of the Roanoke market.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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