After weeks of stunting with Christmas music and as “98.7 Donald-FM“, Beasley Media has launched AC “B98.7” WBRN-FM Holmes Beach/Tampa.

The new “Today’s Hits, Yesterday’s Favorites” approach positions WBRN-FM between Cox Media AC “Magic 94.9” WWRM and Soft AC “105.5 The Dove” WDUV. The two stations combined for a 14.6 share in the December PPM monthly, while the Bubba The Love Sponge fronted “98.7 No Rules Rock” had a 1.2 share.

Chadd and Kristi Thomas, who exited Cox’s “Magic 94.9” last week will host mornings at WBRN-FM. They will host the station’s 10,000 songs-in-a-row promo before taking over mornings on February 6.

Tee Gentry, Beasley Tampa Operations Manager and PD of Country 99.5 WQYK adds PD duties for “B98.7“.

Beasley Media Group Tampa announces a new Mainstream Adult Contemporary station, ready to launch today. The New B98.7 will kickoff at 5:45pm (EST) with 10,000 songs in a row, featuring Today’s Hits and Yesterday’s Favorites from a wide variety of artists like Maroon 5, Pink and Journey.

“Our entire staff is geared up to launch B98.7, a seamless complement to our cluster of Classic Hits, Country, Spanish CHR, Rhythmic CHR and Financial Talk!” said Tampa Market Manager Kent Dunn. “Our programming team put together an amazing product that will surely be a success in Tampa and St. Pete!”

The station soon will feature Tampa’s top-rated AC Morning Show stars Chadd & Kristi (Mr. and Mrs. Thomas) who will host the station’s “10,000 Songs in a Row” until the new show debuts on Monday, Feb 6.

“Chadd and I are absolutely delighted to be part of creating a new radio station! We are excited about our new home for our special brand of radio in Tampa Bay, which is a place we cherish and where we have chosen to raise our family!” said Kristi.

“We are thrilled to be part of the Beasley Media Group family, which shares our love of family, community and, of course, the awesome power of radio!” added Chadd.

“For nearly two decades, Chadd & Kristi have developed a deep relationship with the Tampa listening audience and we are thrilled they decided to join us in the process of building a new and great AC brand in the market,” added Justin Chase, EVP of Programming, Beasley Media Group. “Both Chadd and Kristi are all about family and community, which is a perfect fit for Beasley’s company culture. We expect great things from them and The New B98.7!”