Midwest To Launch CHR “i92.9” Lansing

i92.9 92.9 WLMI Lansing Nikki LandryMidwest Communications will flip Classic Hits 92.9 WLMI Lansing MI to CHR “i92.9” on Wednesday, April 26.

The station will be positioned as “Lansing’s New Hits” and feature the syndicated Bert Show in mornings and Zach Sang at night. Nikki Landry, most recently PD of Cumulus CHR “98.9 Magic-FM” KKMG Colorado Springs will join the company as Brand Manager.

The new format will go up against Townsquare Media’s market leading “97.5 Now-FM” WJIM. WJIM registered a 9.4 share in the Fall 2016 Nielsen Audio ratings, while WLMI held a 2.6. Ahead of the format change, Midwest Communications Lansing Operations Manager Mike Scott, who also programmed and hosted afternoons at WLMI, departed the company last week.

Midwest Communications flips Classic Hits WLMI-FM (FM 92.9) Lansing, MI, to CHR as “i-92.9” with the slogan “Lansing’s New Hits,” effective Wednesday April 26. i-92.9 will launch under Brand Manager Nikki Landry, with over 5,000 songs in a row commercial free. Once the launch is complete, the station will introduce “The Bert Show,” “Zach Sang & the Gang” and other personalities to the Lansing market.

“The opportunity to deliver an exciting current driven CHR to the Lansing market is one we couldn’t avoid,” said VP/Programming Jeff McCarthy. “i-92.9 is poised to seize that opportunity, satisfying both listeners and clients.”

Landry comes to Lansing following programming stints in Toledo, Memphis and most recently Colorado Springs. She’s also served on-air in Washington DC, New Orleans and San Francisco. Landry commented, “Having been born in Michigan, this place holds a special place in my heart. I have a big job to make my birthplace proud. The impact we’re about to make in Lansing will definitely get attention. I know Lansing is ready.”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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